Awareness Campaigns


Positive Social Norms

Most kids in Manchester make healthy choices, and stay substance-free throughout middle and high school. But that’s not always how it seems. In fact, even though most Manchester teens don’t use drugs or alcohol, many assume “everyone is doing it.” More than half of teens in Manchester overestimate the number of kids their age that use drugs or alcohol.

The goal of SRSLY’s positive social norms campaign is to correct the misconception that “everyone” is doing it. Positive social norms showcase all the great things about Manchester teens, and reinforce the good decisions they’re making. 

In 2015 SRSLY Manchester started the "Most Teens DON'T" campaign that celebrates those healthy choices our teens are making. 

In 2018 SRSLY Manchester students started the "SRSLY? Check Your Stats" campaign. This campaign is celebrating the healthy choices but also bringing more awareness to the data we use from the Michigan Profile for Healthy Youth (MiPHY). 

See? Everyone’s not doing it.


Project Sticker Shock

Project Sticker Shock is a community awareness campaign designed to educate adults who might purchase alcohol and illegally provide it to minors. The project unites youth, business owners, parents and law enforcement in a partnership striving for a common goal: to reduce underage drinking.

During Project Sticker Shock, students use posters and bright green stickers that read “It is illegal for any person 21 or older to purchase/provide alcohol to minors. Fines are up to $2,500 or 1 year in jail.,” to deter adults from buying alcohol for minors. Stickers are placed on cases of beer and wine coolers, and offered to staff to wear for the day. Posters are placed in store entryways to help increase awareness and demonstrate each business’s commitment to keeping alcohol out of the hands of minors.

Red Ribbon Week October 2018

Red Ribbon Week

SRSLY Participates in Red Ribbon Week by having announcements with education on current statistics and substance trends, having information and games available during lunch, students also tie red ribbons onto the cars in the parking lot to remind them to stay substance free. 

During this week we also have our Anti-Drug Contest. This contest is open to 5th-9th grade students. This allows students to think about the things in their lives that help them stay drug-free. An “anti-drug” can be anything – something you do for fun, someone you care about, a goal you are working towards, or knowledge of how drugs hurt your body, mind, and life. Using any form of media, students answer the question “What’s Your Anti-Drug?”

The Anti-Drug Media Contest spreads the message that kids in Manchester have many positive activities and influences in their lives that help them stay away from alcohol and other drugs. Their anti-drug posters, poems, videos, and stories tell the community that they have way too many good things going for them to mess up their lives with drugs or alcohol.